Free Ad-Supported Subscription Will Not Be Available on Apple’s New Music Service
Gabriel Roşu / 5 years ago
Apple will launch a new music service later this year, courtesy of its Beats acquisition. It is know that part of the service has been done by beats, namely its former Beats Music streaming service, and now Apple is going to add its final touch.
However, new reports suggest that the streaming service will not have a free subscription pack, such as the one on Spotify. For those unaware, Spotify offers its users the ability to listen to music for free, as long as they can put up with its ads and are willing to use just a few skips a day.
Beats co-founder Jimmy Iovine and Apple’s Eddy Cue are said to have been telling music labels that they can put them “behind a paywall”. This will draw the attention of a lot of people, since it is known that labels are currently not happy with people having access to music freely through services such as YouTube and Spotify.
If this is the case, then Apple’s streaming service will turn into the best place for labels to push exclusive releases, delaying records’ arrival to other music streaming services and in turn giving Apple an advantage in the music industry and the upper hand against competition.
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