Game To Hold Fifa 14 Lock-Ins At 50 Stores And Midnight Openings At 300 Stores

/ 5 years ago


Leading videogames retailer GAME has announced its biggest EA lock-in series to date with 50 stores going into extra time to give gamers exclusive early access to FIFA 14, including hands on experience weeks ahead of the game’s official release on Friday 27th September. The exclusive lock-ins will be hosted in partnership with EA SPORTS™ between September 8th- 22nd September.

The lock-ins gives gamers the chance to get to grips with the latest innovations to the award-winning game play and experience the thrills of scoring great goals. The new pure shot feature and a brand-new ball physics system will transform shooting so every shot feels real and exhilarating, making FIFA 14 more authentic and fun than ever before.

What’s more, GAME will also be opening up 300 of its stores at midnight on 27th September to allow gamers to take home the most anticipated football franchise of the year as soon as possible. Gamers who pre-order FIFA 14 on Xbox 360 or PlayStation 3 will also receive three Exclusive bonus packs – the Adidas, Historic Kit and Pro Boosters Bundles, plus Four FIFA Ultimate Team Packs.*

Adidas Bundle includes

  • Adidas All-Star Team, featuring Leo Messi and Gareth Bale, plus two pairs of boots and two balls

Historic Kit Bundle includes

  • A wide selection of historic club kits to unlock, from some of the top clubs across the globe

Pro Boosters Bundle includes

  • Five pro boosts to turn your online pro into a star – upgrade passing, shooting, ball skills and more!

Gamers can register for the lock-ins at their nearest participating store, either in person or by phone, or by sending their local store a tweet. Spaces are limited and customers will be chosen on a first-come, first-served basis. Gamers must be 16 or over to register and ID will be required for entry. The EA SPORTS team will also provide half-time refreshments and goody bags to all participants.

Charlotte Knight, Category Director at GAME said: “We’re delighted to once again partner with EA to bring the best exclusive content to the FIFA players around the UK. Our partnership with EA means we can bring FIFA 14 lock-ins to 50 stores around the country – if you’re a FIFA fan then these are not to be missed! FIFA 14 is one of the most anticipated new releases of the year and is shaping up to be the best FIFA ever.”

The FIFA 14 lock-ins will take place at 50 stores across the country, throughout September.  Dates and locations can be found below:

GAME StoreDateTimeAddressTwiter
Bristol (Cribbs Causeway)08-Sep7pmUnit LR53, Cribbs Causeway, Bristol, Avon, BS34 5GG@GAMEcribbs
West Thurrock08-Sep7pmUnit 106, Lakeside Shopping Centre, Thurrock, Essex, RM16 1WT@GAMELakeside
Bluewater08-Sep6pmUnit U023, Upper Rose Gallery, Bluewater, Kent, DA9 9SP@GAMEBluewater
Edinburgh08-Sep7pmUnit 22, Cameron Toll Centre, Edinburgh, Lothian, EH16 5PB@GAMEStJames1
Leeds (White Rose)08-Sep6pmUnit 50, White Rose Centre, Leeds, West Yorkshire, LS11 8LL@GAMEwhiterose
Bullring08-Sep7pmUnit SU312, Bullring, Birmingham, , B5 4BU@GAME_Bullring
Chelmsford09-Sep7pm16 Exchange Way, High Chelmer, Chelmsford, Essex, CM1 1XR@GAMEChelmsford
Maidstone09-Sep7pm13 Week Street, , Maidstone, Kent, ME14 1QW@GAMEMaidstone
Hereford10-Sep7pm13 High Town, , Hereford, Herefordshire, HR1 2AA@GAMEHereford
Brighton10-Sep7:00pmUnit 94, Churchill Square, Brighton, East Sussex, BN1 2TF@GameBrighton
Glasgow The Fort10-Sep7pm285 Provan Walk, Glasgow Fort Shopping Centre, J10 – M8, G34 9DY@GAMEGlasgowFort
Coventry10-Sep7pm60 Broadgate, COVENTRY Warwickshire CV1 1NF@GAMECoventry
Bath Southgate11-Sep7pmUnit SU7 St Lawrence street, Southgate Centre Bath BA11AP@GAMESouthgate
Bexleyheath11-Sep7pmUnit D, Broadway Shopping Centre, Bexleyheath, Kent, DA6 7AY@GAMEBexleyheath
Eastbourne11-Sep7pm49 Terminus Road, Eastbourne, BN21 3QL@GAMEEastbourne
East Kilbride11-Sep7pm5 The Olympia, Town Centre, East Kilbride, Glasgow, G74 1PG@GAMEEKilbride
Wolverhampton11-Sep7pm33 Wulfrun Centre, Wulfrun Way, WOLVERHAMPTON. WV1 3HG@GAMEWolves
Oxford12-Sep7pmUnit 6, Westgate Shopping Centre, Oxford, Oxfordshire, OX1 1NU@GAMEOxford
Sunderland12-Sep7pmUnit 8, Walworth Way, The Bridges, Sunderland, Tyne & Wear, SR1 3LB@GAMESunderland
Bedford12-Sep7pm27-29 Midland Road, , Bedford, Bedfordshire, MK40 1PL@GAMEbedford
Liverpool Lord Street12-Sep8pm72 Lord Street, LIVERPOOL, L2 1TL@GAME_Liverpool
Bournemouth Castle Point12-Sep8pmUnit 21, Castle Point Shopping Centre, Bournemouth, BH8 9UZ@GAMECastlepoint
Luton13-Sep7pmUnit 22, The Mall, Luton , Bedfordshire, LU1 2TE@GAMELutonAC
Newcastle Under Lyme13-Sep6pm90 High Street, NEWCASTLE-UNDER-LYME, ST5 1QQ@GAMENewcastleUL
Box Park13-Sep8pmBox no 54, Boxpark, 2-10 Bethnal Green Road, E1 6GY@GAMEBoxpark
St Austell13-Sep7pmUnit DA2, White River Place, St Austell, PL25 5LX@GAMEstaustell
Portsmouth13-Sep7pm226 Commercial Road, , Portsmouth, Hampshire, PO1 1HG@GAMEPortsmouth
Belfast14-Sep7pm5 Donegall Arcade, , Belfast, County Antrim, BT1 1PT@GAME_belfast
Southampton (West Quay)14-Sep7:30pmUnit SU8, West Quay Centre, Southampton, Hampshire, SO15 1QD@GAMESouthampton
Newcastle14-Sep6pm3 Chevy Chase, Eldon Square, Newcastle, Tyne and Wear, NE1 7XP@GAMENewcastle
Plymouth14-Sep7pm44 New George Street, Plymouth, PL1 1RW@GAMEPlymouthSun
Guildford14-Sep7pm22-23 North Street, , Guildford, Surrey, GU1 4TA@GAMEGuildford
Craigavon15-Sep7pmUnit 16, Rushmere Shopping Centre, Craigavon, , BT64 1AA@GAMECraigavon
Hull Prospect Centre15-Sep7pm59-60 Prospect Centre, Hull, HU2 8PW@GAMEHullSuper
Stratford15-Sep7pmUnit SU0030, Westfield, Stratford City, E15 2EN@GAMEStratford
Ilford21-Sep7pmUnit 13, Exchange Shopping Centre, Ilford, Essex, IG1 1RP@GAMEilford
Norwich18-Sep7pm2-10 Back of the Inns, , Norwich, Norfolk, NR2 1PT@GAMENorwich
Nottingham (Victoria)18-Sep7pmUnit 308A, Victoria Centre, Nottingham, Nottinghamshire, NG1 3QN@GAMENottingham
Camden19-Sep7pm124 Camden High Street London NW1 0LU@GAMECamdenTown
Sheffield Fargate19-Sep7pmUnit 22/24, Fargate, Sheffield, , S1 1LH@GAMESheffield
Cambridge19-Sep7pmUnit 47/48, Lion Yard Shopping Centre, Cambridge, , CB2 3NA@GAME_Cambridge
Croydon 220-Sep7pm80 North End, Croydon, CR0 1UJ@GAMECroydon
Ealing20-Sep6pmUnit 10, 56 Broadway Centre, Ealing, London, W5 5JY@GAMEEaling
Mansfield (Outlet)20-Sep7pmMcArthur Glen Designer Outlet, Mansfield Rd, South Normanton, DE55 2ER@GAME_EMD_Outlet
Basingstoke21-Sep7pmUnit 15, Festival Place, Basingstoke, Hampshire, RG21 7BE@GAMEBasing
Peterborough21-Sep7:30pm45 Bridge Street, PETERBOROUGH PE1 1HA@GAMEHampton
Swansea The Pod21-Sep7pmUnit 2, The Pod, Morfa Retail Park, Swansea, West Glamorgan, SA1 7DF@GAMEMorfa
Preston22-Sep6pm78 Fishergate Walk, St Georges Centre, Preston, Lancashire, PR1 2NR@GAMEPreston
Cardiff22-Sep6pm5 Grand Arcade, St Davids 2 Centre, Cardiff, CF10 2ER@GAMECardiff
Manchester (Arndale)22-Sep6pmUnit 59, Arndale Centre, Manchester, Greater Manchester, M4 3AB@GAMEMancArndale

Thank you Game for providing us with this information.

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