Global SSD sales are going through a tough period. According to the latest report from TrendForce, shipments dropped by 14% during 2024.
After hitting rock bottom in 2023, SSD prices began to stabilize and rise slightly in 2024, giving hope for a recovery in sales. However, this was not enough to drive significant growth.
With laptops now achieving 100% SSD adoption, opportunities for growth in the traditional segment have decreased. As a result, many manufacturers have reduced their shipments to retail channels. TrendForce estimates that total shipments reached 101 million units in 2024.
Market Leaders and Future Outlook
The current situation has led to a more concentrated market. Kingston maintains its strong leadership with a 36% market share, supported by its global distribution and reputation for reliability. ADATA ranks second with 13%, focusing on gaming-oriented and PCIe 4.0/5.0 SSDs, while Lexar takes third place with 11%, growing mainly in markets like China.
The fourth and fifth spots go to Kimtigo and Biwin, two brands that have benefited from strong domestic demand in Asia and continue to expand internationally. Behind them are Colorful, SCY (which entered the top 10 for the first time), and brands like Gigabyte, PNY, and Transcend, each leveraging its own specialization and sales channels.
Looking ahead to 2025, TrendForce expects an improvement, driven by the integration of AI into PCs and other devices. Additionally, the growing investment in data centers will create higher demand for SSDs with greater capacity and performance. Brands that strengthen their ecosystems, product positioning, and distributor relationships will be best positioned to take advantage of this new growth cycle.
