Google to Automatically Convert Flash Ads in HTML5

/ 2 years ago


Flash is dead. Long live HTML5. Adobe’s Flash player is notoriously buggy and vulnerable to malware attacks, a fact that is slowly scaring off websites, developers, and users in equal measure. YouTube has already ditched the software in favour of the new standard language HTML5, and now Google will be converting flash adverts in to HTML5 automatically.

Commercials uploaded through AdWords, AdWords Editor, and some other third-party tools will be automatically ported to HTML5. Not all ads can be converted, though most new advertising campaigns should be affected.

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The move is designed to help deliver ad content to mobile systems, especially devices running Google’s Android operating system, which has not supported Flash since its Ice Cream Sandwich iteration.

Source: The Next Web

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