Google Glass Might Face Heavy Competition in the Enterprise Market

We haven’t heard much about Google’s Glass Project in a while, but not because it is dying, but more that it is now focusing on the enterprise side of things. Everyone went nuts when Google cancelled the Explorer program earlier this year, thinking that it was the end of Google Glass as well. Fortunately, it wasn’t, but we mere ‘mortals’ won’t be seeing it on the market anytime soon.

Re/Code got word that Google the second edition of Google Glass has been distributed to the Glass at Work enterprise partners. The team is now thinking about how to further improve the wearable and get it at a reasonable price on the market. Rumours are that the next edition of Glass will be well below $1.500, which is not surprising.

Since Google Glass first debuted, the wearable market has been constantly filling with a lot of competition. Google’s main competitors on the market now are ODG, Epson and Vuzix. Even so, Google Glass is still far from perfect. I mean you have Microsoft’s HoloLens for example, which not only displays everything you want right in front of you, but also lets you interact with augmented reality in unimaginable ways.

Looking at the Glass, it has a lot to catch up on. However, this is why Google chose to stick with the enterprise market and is constantly improving it for enterprise AR applications. Google stated that it is “going to take time to get it right”, but will they be able to pull it off in the end? What do you think?

Thank you Re/Code for providing us with this information