Google Teams with Intel and Tag Heuer to Make Luxury Smartwatch

/ 5 years ago

tag heuer

Google has announced a partnership with Swiss timepiece maker Tag Heuer and computer component creator Intel to build a luxury Android Wear smartwatch.

Tag Heuer is one of the biggest watchmakers in the World, famous for sponsoring Formula 1 racing and making analogue chronographs. Though, since the watch will no doubt be digital, it’s safe to assume that Tag Heuer will be handling the aesthetic side of the device, with Intel providing its innards. This is backed up by a report from Retuers that say the watch will be a “digital replica of the original Tag Heuer black Carrera, known for its bulky, sporty allure, and will look like the original.”

black carrera

Google’s luxury Android watch announcement comes in the wake of the $10,000 gold Apple Watch, but David Singleton, Google’s director of engineering for Android Wear, says that talks between Google and Tag Heuer have been ongoing for a year. Singleton adds that the watch will “focus on the quality and performance that are expected from Tag Heuer” and will be priced accordingly. No price or release date has yet been mooted.

Source: The Verge

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