It looks a lot like Google didn’t do their research properly on their name change before announcing it a few days ago and now it might fail altogether. As it turns out, someone already trademarked the very normal word Alphabet and that company is the German car manufacturer BMW.
BMW has been using the Alphabet name for quite some time on their in-house leasing service as well as other places and it has been trademarked the entire time, so a spokesperson for BMW told Reuters. Google hasn’t contacted BMW to acquire that name either and BMW also assures that they don’t have any interest to sell the name to the electronic search giant. BMW’s Alphabet site is currently offline based on traffic generated by Google’s news on the new name.
Google can now either take the whole issue to court and fight for the right to use the name, but that will most likely be a pointless endeavor. Two companies using the same name isn’t a problem unless they operate in the same field, and Google operates a car business, just as BMW does. What the outcome will be is something that only time can tell us, but I’m sure that these aren’t easy days for Larry Page and his team at Google HQ.
Thank You Reuters for providing us with this information
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