The GPU market has surprised once again. According to the latest report from consulting firm Jon Peddie Research (JPR), worldwide GPU shipments for PCs grew by 10.4% quarter-over-quarter in the second quarter of this year, reaching 75.5 million units shipped.
At first glance, the figure seems to point to a boom in gaming, but the details show a very different reality. The real driver of this growth has not been powerful desktop graphics cards, but the laptop sector. GPU shipments for notebooks jumped by an impressive 16.8%, while the market for dedicated desktop PC graphics cards fell by 4% compared with the previous quarter.
Desktop GPU Sales Fall 4% While Laptop Shipments Jump 16.8%
When we look at market share by manufacturer, Intel continues to hold a dominant position with 56% of the total. This does not mean that its dedicated graphics cards are dominating stores, but rather that almost every laptop or regular PC GPU that Intel sells includes its own integrated graphics chip (iGPU). Even so, the company lost 1% of its market share quarter-over-quarter. Nvidia and AMD, meanwhile, recorded small increases of 0.46% and 0.6%, respectively.
The JPR study also shows a clear trend, with desktop computers becoming more and more of a niche. Today, they account for just 22% of consumer processor shipments, while laptops take a record 78%. In this CPU segment, both AMD and Intel showed solid growth of 12.74% and 8.99%.
In short, although hardware prices remain sky-high, demand is not slowing down. It has simply shifted toward laptops and integrated systems, leaving traditional desktop towers as an increasingly exclusive option.
