The situation for hardware enthusiasts and PC gamers has become more expensive in recent months, with the RTX 5090 and RTX 5070 Ti leading major price increases.
According to recent reports, graphics card prices have risen by an average of 15% since November. This trend does not seem to be slowing down.
The increase is not equal across all models. It is mainly driven by high-end GPUs and Nvidia’s newest releases. The GeForce RTX 5090, the flagship of the Blackwell architecture, shows the largest jump. As the most powerful GPU on the market, combined with limited stock and very strong demand from professionals and enthusiasts, its market price has climbed far above its launch price.
A Difficult Time for PC Builders
The RTX 5070 Ti also ranks among the models with the biggest increases. This card aims to offer strong performance at a more accessible price than the 90 series. However, it has become a main target for resellers and for users who want to upgrade before prices rise even more.
On average, the RTX 5090 has increased by around 31.6%, while the RTX 5070 Ti has gone up about 25%. The RTX 5080 follows with a 24.6% increase. The RTX 5070 has seen a more moderate rise of 13.6%. Meanwhile, the RTX 40 series has increased by about 8.2%, mostly due to overall market pressure. The global average increase across Nvidia GPUs stands at 15%.
Several factors explain these price increases. First, there is a shortage of VRAM memory modules, which limits production and raises manufacturing costs. When supply is tight, prices naturally go up.
In addition, rumors about a possible reduction in RTX 50 series supply during the first half of 2026 have created a wave of panic buying. Many consumers are purchasing now out of fear that prices will rise further or stock will disappear.
The GPU market is going through another unstable period. With prices rising 15% in just a few months, building a high-performance PC has become more challenging.
For gamers and hardware enthusiasts, upgrading now requires a bigger budget and careful planning. Unless supply improves, the pressure on prices may continue in the coming months.
