News

Grab a Duff! Simpsons Beer May Become a Reality

Long-running animated cartoon show The Simpsons has morphed from a simple premise of daily family life into a cultural phenomenon, which has firmly embedded itself into the consciousness of countless fans and countries. It’s now been announced, and I am surprised this concept was not officially implemented into the commercial environment sooner, that Homer’s favourite beer could be produced in the real world.

Duff is set to be released by 21st Century Fox in Chile, with plans to expand the brand into further regions of South America and Europe by early next year. The media colossus has been discussing the notion of a Simpson’s beer with a manufacturer in order to get the flavour just right. It also plans packaging which does not identify the TV show—just an exact replica of the fictional town’s favourite beverage. This could be because The Simpsons is aimed at children as well as adults, if a child spots Bart on the label of a pack of beer, there could be legal problems.

Just to go off on a tangent for a mo, it would be nice in today’s world if everyone took personal responsibility a bit more seriously, yes you do not want a beer marketed at children, but it’s the same with video games. Said parent purchases GTA for her 10-year-old, lets him play it for hours, and then sues Rockstar for selling a game which was available to buy.

Fox are also exploring the prospect of marketing Duff within the US, but there is not an official date for this as yet. Fox are attempting to counteract replicas which have sprung up over the years, in the 90s, Lion Nathan brewery in Australia distributed a Duff beer to consumers. Fox did not like this and sued for infringing their trademark, to which the brewery had to cease trade of the iconic Duff name.

Personally, I am not sure I desperately need a beer which tastes like a cartoon show, but, it will find its fans and will sell well in its first run.

Thank You Wall Street Journal for providing us with this information

Image courtesy of heyreverb

Christopher Files

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