Intel Announces Arc A760A Automotive-grade GPU

Today, Intel announced the Arc A760A, a new addition to their Arc lineup that is designed for the automotive industry. The GPU is aimed at powering in-vehicle infotainment (IVI) systems, digital cockpits, and advanced driver-assistance systems (ADAS) in the next generation of vehicles. This marks a significant step in Intel’s expansion into the automotive market, leveraging its graphics technology to enhance the driving experience.

Automakers can now design a single-vehicle platform that scales across trim levels. Entry and mid-level models can leverage the Intel SDV SoC, while higher-end vehicles can benefit from the added horsepower of the GPU for even more premium features. This approach streamlines development as software is fully compatible across the integrated GPU and the discrete GPU.

Intel’s Vision: A Human-Centric Automotive Future

Intel’s AI Cockpit Experience showcased a future where in-vehicle AI creates intuitive and personalized interactions among the driver, passengers and vehicle that can personalize the ride and optimize the drive.

“Intel’s strategy is to bring the power of AI into devices of every size and shape, and we’re thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry,” said Jack Weast, vice president and general manager of Intel Automotive. “China’s rapid electric vehicle development cycles and advanced technological adoption make it an ideal testing ground for our next-generation technologies.”

Key features of Intel’s AI cockpit solution:

• Unmatched Scalability: Automakers can choose the Intel SDV SoC and later add an Intel discrete GPU for managing larger compute workloads and expanding the AI features thanks to a unified instruction set that simplifies development.
• Next-Generation In-Vehicle Experiences: Intel-powered voice, camera and gesture recognition transform vehicles into immersive mobile hubs. Thundersoft’s demo showcased its new generation cockpit user interface (UI) that transforms vehicles into immersive mobile hubs supporting seven high-definition screens rendering 3D graphics and six-in vehicle cameras and interactive features. The new UI also showed its capacity to run high-demand AAA gaming titles simultaneously while running AI PC rich applications for smart mobile working.
• Deep Personalization: With powerful AI algorithms learning driver preferences, automakers can offer a highly personalized experience, adapting cockpit settings without voice commands. Zhipu’s AI Car Assistant demonstrated the power of local large language models (LLMs) running on Intel’s compute platform. The demo highlighted the ability to execute complex vehicle control commands through natural language processing, answer vehicle-related questions accurately, and even engage in leisurely chat with users, providing a more interactive and enjoyable journey.
• Enhanced Productivity, Gaming and Entertainment: Automakers can turn the vehicle into a mobile office and entertainment hub with immersive 4K displays, multiscreen setups and advanced 3D interfaces.
• Intel’s AI PC Accelerator Program: Bringing together more than 100 independent software vendors (ISV) partners who have created 500-plus features and AI apps, the accelerator program immediately provides an unparalleled ecosystem that can be leveraged within the vehicle.

Building Blocks for The Future

Intel provides the building blocks for a future where driving is smarter, safer and more personalized than ever. The increased compute power offered by the dGPU opens a world of possibilities for automakers to differentiate their brands today. With the added confidence, they are ready to deliver a new level of AI-driven experiences to their customers tomorrow.

Intel aims to be the go-to partner for automakers. The company’s XPU strategy, robust AI accelerator software ecosystem and optimization capabilities provide a strong foundation for innovation in the automotive space.