Intel To End Use Of “Atom” Branding

/ 7 years ago


Intel is planning to end the use of the Atom branding according to a Digitimes report. The reason is that it is believed to be associated with “cheap” and “low quality” products, thus the Intel Atom branding of Clover Trail is apparently in part responsible for the poor sales of Intel Clover Trail smartphone processors.

“Intel believes that sales of Atom-based smartphones and tablets have been impacted partly by the CPU brand’s negative image, the sources said. Therefore it hopes a name change can revive demand.” said Digitimes.

In most cases Intel will transfer new Atom-based  products to more reputable brand names like the Celeron on Pentium brandings. Atom CPU branding will gradually be phased out on entry level Intel platforms and in Intel mobile platforms, though we are not sure if old products will be rebranded.

Furthermore, we are not sure if old Clover Trail or new Bay Trail mobile SoCs will be renamed, as Intel’s smartphone processors are the main driving force behind ending the Atom branding. There is currently no information yet on whether Intel will develop anything “new” to replace Atom in the mobile space. They might just simply switch mobile SoCs over to the existing branding structures so we could see “Core i7” branded smartphones.

Stay tuned for more information on this story as we get it.

Image courtesy of Intel

Topics: , , , , ,


By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS
  • Latest Video

  • Features

  • Poll

    AMD X570 or Intel Z390?

    View Results

  • Archives

Send this to a friend