Internet Explorer Is Getting a Name Change
Joe Dincer-Ubl / 3 years ago
Despite no official word, rumors are that Microsoft is ditching the Internet Explorer brand for something new, and all we know for sure now is its code-name, Project Spartan. During the Microsoft Convergence, Microsoft’s marketing chief Chris Capossela revealed that they are working on the new brand now, and its new name. He said:
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is code-named Project Spartan. We have to name the thing.”
Internet explorer will remain in some version of Windows 10, mainly for enterprise use, and Project Spartan will become the primary web browser for the majority of Windows 10 users. Over the pas several years, Microsoft has been vigilant in trying to change the perception of Internet Explorer, mostly unsuccessfully, by going as far as mocking older versions in ads. In the end, that may have helped the decision of the former chief of Internet Explorer leave the company in December, thus bringing on the changes happening.
Capossela did a study on how using Microsoft’s name instead of continuing to call it Internet Explorer, and the research data shows just how much the Internet Explorer name does not do itself justice. On the results Sapossela said:
“Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high.”
The research shows us that Microsoft has some solid name choices out there, but hasn’t given any idea of when they will officially release any major info on the new browser. Seeing the response to “Microsoft” browsers, we can see the probable direction they will take, and make sure nothing about the name has anything to do with Internet Explorer.
Source: The Verge