Samsung have come out of the blocks with both arms swinging – producing a series of advertisements targetting competitor Apple’s latest technology.
Samsung has a long standing battle with Apple. Not only are they the main competitors on the telecommunications market, but Apple and Samsung have a legal history to boot.
What better way to get back at Apple than a funny ad campaign targeting their champion product? This advertisement takes no time in pointing out the similarities between Apple’s new iPhone 6 plus and Samsung’s long-standing Galaxy Note series, alongside showing that the note was ridiculed for its size and proudly displaying negative initial reviews of the series. One quote had us chuckling – “you’ll look like you’re talking into a piece of toast”.
The message of the video as a whole conveys the fact that Apple have “followed” or “copied” Samsung in making a bigger device to try and keep up with their developing technologies. All of this is backed up by supplying a few Apple skeptic tweets from the public, further reinforcing their innovative Samsung technology and then finally promoting their “next big thing”; the Galaxy Note 4.
It doesn’t quite matter which side of the fence you sit on, it’s always quite funny to watch two heavyweight companies battle it out in an ad campaign.
How will Apple reply? Will Apple reply? Here’s hoping that it all goes to plan.
Featured image courtesy of Phandroid
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