Is Google Messing With Your Shopping Search Results?




/ 5 years ago

google logo

Do you use Google as your default search engine? You do? Have you ever thought that everything you read, stumble upon or even buy are just imposed on you? Well, it might be true! At least according to the EU’s antitrust commissioner, Margrethe Vestager, who plans on fining the search giant for its manipulative approach.

Vestager seems to be convinced that Google is intentionally manipulating search results to redirect and serve its own interest rather than give back relevant search results that users seek when they use the search giant. To make things clear, the EU is not interested in the company revealing its secret search algorithm, but wants to make sure people get what want, not what they are fed.

“We don’t want to interfere with screen design, how things are presented on the screen as such or the algorithm. What we are concerned about is that people see the most relevant shopping results,” Vestager stated.

There have been some allegations that Google is on the anti-competitive run with its Android operating system as well, but the EU is more focused on its search engine due to the fact that it received a formal complaint regarding the accusations.

“Smartphones, tablets and similar devices play an increasing role in many people’s daily lives and I want to make sure the markets in this area can flourish without anticompetitive constraints imposed by any company,” said Vestager.

Google apparently finds this as “very disappointing news” and is now seeking to reassure the antitrust commission it is within legal boundaries with its operations. But let’s think about it, Google really reached a position where it can even dictate how people think or feel everyday. I mean, what’s the first page loaded by every browser nowadays? I’ll give you a hint. It starts with G and ends with E and sometimes it drops on you when you hit this link.

Thank you The Register for providing us with this information



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