The PlayStation Network went offline for several hours yesterday, leaving many gamers unsure of how to pass the time. Some, however, were able to fill their stomachs without spending a dime. The American doughnut chain Krispy Kreme decided to give away free doughnuts for a limited time as a response.
Krispy Kreme’s Playful Response to PSN Issues
The announcement came through social media, where the company took advantage of the PSN issue’s virality to offer a small treat to dessert lovers.
Krispy Kreme posted a tweet saying, “Calling all gamers: this play station still works. Grab a free Original Glazed Doughnut today from 5-7 PM—because sweet rewards don’t need a server.”
Of course, this was a marketing move, but it shows how serious the PSN issue was for gamers. The tweet went viral, even catching the attention of a company unrelated to gaming, which saw the chance to gain some attention by making light of the situation.
As of now, the tweet has over 400,000 views, a huge jump considering Krispy Kreme’s usual tweets only get 10,000-15,000 views. Clearly, the company’s social media strategy worked well.
Will you grab a free doughnut from Krispy Kreme, or will you skip it? Let us know your thoughts in the comments!
