MasterCard Teams Up With… Gwen Stefani for Apple Pay and ‘Priceless Surprises’
Henry Reeve / 3 years ago
I don’t even know how to feel about this after Paul McCartney was singing as a hologram for Destiny, the game, but here we are – Gwen Stefani has teamed up with MasterCard to show off Apple Pay and MasterCard’s latest technology. You can check out the ad below:
To kick things off, MasterCard will debut a new 30 second TV spot today featuring Stefani who, with the help of a “Surprise launcher,” sends Priceless Surprises to cardholders paying with their MasterCard with Apple Pay. The spot features Stefani’s new song, Spark The Fire.
Surprises include everything from handbags and golf experiences to concert tickets, and even a chance to hang out with Gwen Stefani herself. The spot, directed by Sophie Muller of Wondros, exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable prizes while also inspiring them to give, and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative new payment options like Apple Pay.