In its final push for Windows 10 free upgrades before the offer expires at the end of this month, Microsoft has taken its “Get Windows 10” hassleware full-screen. Recommended update KB3173040 for Windows 7 and Windows 8.1 pushes a purple full-screen pop-up encouraging users to upgrade to Windows 10 before 29th July, when the free offer expires.
According to the KB3173040 support page on the Microsoft website:
This notification is a reminder that the Window 10 free upgrade offer ends on July 29, 2016. Microsoft recommends that you upgrade to Windows 10 before the offer expires. You can choose to upgrade directly from the notification, dismiss the notification permanently, or choose to be reminded later. For more information about the Windows 10 upgrade and how to manage notifications, see the “More Information” section.
This message appears when you unlock Windows through the end of the upgrade offer, and reoccurs three days later if you select the Remind me later option.
This message does not appear if any of the following conditions are true:
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