Microsoft Targeting The Sale Of 16 Million Windows 8.1 Tablets Over Christmas

Paul Thurrott of WinSuperSite says that Microsoft are hoping to sell 16 million Windows 8.1 tablets over the holiday season this year.

To achieve this ambitious goal Microsoft believes it needs to reinvent how people perceive Windows devices, presumably through advertising and marketing. Microsoft’s steps for this year’s holiday season are to: “Sell 16 million Windows tablets, make touch mainstream, and improve the Windows retail experience.” Microsoft desperately needs to do this because Android and iOS are eating into its once dominant share of the global computing market.

Yet to achieve its targets for this holiday season Microsoft still has many problems to deal with. Consumer confusion about the variety of available operating systems is one of those big problems – consumers don’t know if they need Windows 8.1, Windows 8, Windows 7, Windows RT or Windows 8.1 RT. The shopping experience is another and Microsoft thinks buying a Windows PC (desktop, notebook or tablet) is just too confusing and daunting for consumers. It wants to work with big retailers (such as BestBuy) to simplify the process.

Whether Microsoft’s ambitious holiday plan will work remains to be seen, check out more details on Microsoft’s plans here.

Image courtesy of Microsoft