Netflix CEO Predicts Death of TV by 2030

/ 3 years ago

netflix ceo

Reed Hastings, CEO of Netflix, isn’t too fussed about Nielsen’s plans to monitor viewership of his video on-demand streaming platform. “It’s not very relevant,” he said. “There’s so much viewing that happens on a mobile phone or an iPad that [Nielsen won’t] capture.” The implication being, Nielsen, and the platform is monitors, television, is outdated.

On television itself, Hastings had this to say: “It’s kind of like the horse, you know, the horse was good until we had the car. The age of broadcast TV will probably last until 2030.”

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Although, as CEO of Netflix, his comments are ultimately self-serving, average live television viewing figures are dropping year-on-year, with viewers opting more for on-demand or PVR (personal video recording).

Hastings was speaking in Mexico City on Monday regarding Netflix’s expansion into Latin America.

Source: Cinema Blend

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  • 12John34

    Yeah right. I guess TV will die the same way radio did. Oh wait….

  • Wayne

    TV won’t be dead by then, people will always look at screens but it will evolve.

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