Categories: News

Nintendo Entering the Mobile Gaming Market

Nintendo has announced that it is entering into a “business and capital alliance” with Japanese mobile gaming company DeNA to produce “gaming applications for smart devices”. The games will use Nintendo intellectual property, including its logo and characters.

A DeNA press release reads:

The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimised for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

Nintendo insists that it is still “dedicated video game hardware business,” with the company adding that it is currently working on its next gaming platform, codenamed the NX. As such, the alliance between it and DeNA seems very careful not to tread on the toes of Nintendo’s console output.

The press release continues:

Nintendo and DeNA expect to develop a new core system compatible with a variety of devices including PCs, smartphones and tablets as well as Nintendo’s dedicated video game systems, and are to jointly develop a membership service utilising this system, with a launch targeted for the fall of 2015. The companies expect to further enhance their customer relationships through the membership service.

This development seems to point towards an imminent replacement for the soon-defunct Club Nintendo loyalty program.

Should Nintendo stick to consoles, or is a move into mobile gaming long overdue?

Source: Kotaku

Ashley Allen

Disqus Comments Loading...

Recent Posts

Cougar MX660 Mesh RGB E-ATX Case Review

Cougar has long been growing in popularity and based on my previous reviews, it's easy…

3 hours ago

Gelid Launches the Stella Frost ARGB Cooling Fan

GELID Solutions has announced the launch of their latest 120mm case fan featuring the Icy…

8 hours ago

Research Finds SSDs are Now WAY More Reliable than HDDs

SSDs (Solid State Drives) have certainly come a long way since they initially made their…

8 hours ago

AMD Adrenalin 21.5.1 Released – Game Ready For RE: Village

Attention AMD graphics card owners! Following the recent release of Resident Evil Village and the…

8 hours ago

SilentiumPC Announces its Nano-Reset Remote ARGB Controller

SilentiumPC has today announced the expansion of its PC accessory line-up by introducing the Nano-Reset…

8 hours ago

Seagate One Touch Portable SSD Offers NVMe-Like Performance

Seagate has announced the new Seagate One Touch SSD, offering NVMe-competitive performance and stylish portability…

8 hours ago