Nvidia AIB Partners Cut Price on GTX 980 and 980Ti

For those of you debating on whether or not to snag a card from the green team, now may be the time. Following the launch of AMD’s R9 Fury many of Nvidia’s AIB partners are cutting prices on their 980 and 980Ti cards. MSRP are dropping about $20 for both cards, with the 980 dropping from $499 USD to $479 while the 980Ti falls from $649 to $629. This time around, the price drop is silent, with no official announcement coming out from anyone.

While a price cut of $20 isn’t much, that’s another extra $20 that can be put to a larger SSD, better case, CPU or power supply. With this price cut, it looks like Nvidia and it’s AIB partners want to have their cards be more competitive. The R9 Fury currently has an MSRP of $550 and the R9 Fury X at $650. While the 980 won’t make too much difference, dropping the price of the 980Ti below the Fury X will make more of an impact.

These price drops will be sure to put more pressure on AMD. Nvidia appeared to have been planning these prices drops for a while already, waiting till AMD had launched their new lineup. It’s important to note that while the MSRP has dropped, not every card has dropped by that amount, with some hitting above and below $20. AMD may not be able to afford to drop prices yet on the Fury’s given their new launch and tech. It will be interesting to see how AMD will react to this price drop in the near future.