Nvidia Is Trying to Increase GPU Supply for Gamers

/ 2 weeks ago

NVIDIA Releasing GeForce GTX 1060 GPU with 5GB Memory

It seems gamers are still a priority for Nvidia.

Things were much simpler for gamers before Bitcoin’s value skyrocketed. With miners purchasing graphics cards in bulk, stock is ridiculously low right now, which means that prices are also incredibly high. Nvidia tried to help gamers somewhat by asking retailers to prioritize them over miners. Alas, nothing really changed, which means that the only way to solve the problem is by increasing GPU supply or just waiting for the mining craze to settle down. The company says that it remains committed to its “core market,” which kind of puts it in a tough spot. Recent reports indicate a record quarterly revenue of $2.91 billion for Nvidia. That’s 10 percent more when compared to the previous quarter, an increase that is mainly owed to miners.

What is Nvidia’s plan at this point?

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Nvidia‘s executive vice president and chief financial officer, Colette Kress, has issued the following statement:

“Strong demand in the cryptocurrency market exceeded our expectations. Our main focus remains on our core market, as cryptocurrency will likely remain volatile.”

In turn, Nvidia’s CEO, Jensen Huang, said that they simply need to catch up with supply, which is not going to be easy.

“We’re working really hard to get GPUs out into the marketplace for the gamers. We’re doing everything we can, but I think the most important thing is, we just got to catch up with supply.”

Even though Nvidia asked retailers to limit the number of graphics cards sold to each miner, they really can’t enforce such a rule. Micro Center had the right idea, though, as they reduced the prices of graphics cards sold for gaming purposes. The solution to this problem is unclear at this point. Unfortunately, gamers will need to put up with these issues for the foreseeable future.

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