NVIDIA Ramping Up GeForce Now to be “Netflix of Gaming”

NVIDIA is expanding its GeForce Now game on-demand service, which streams PC and console games to the NVIDIA Shield set-top box. The service currently has over 100 games available, for a monthly subscription fee, and has plans to not only expand its library, but also improve the quality of streamed games when it moves its cloud data centres to Maxwell-based GPUs, replacing its old Kepler-based units, later this year.

“We are still on the path of being the Netflix of gaming,” Phil Eisler, General Manager of GeForce Now cloud gaming at NVIDIA told VentureBeat. “The cloud gives us good analysis and data. About half of our customers are millennial gamers, and half are parents who enjoy playing games with their children.”

“Gamer dads who are 35 and older struggle to find time to play games with their kids. They like the convenience of the system and the retro content. The millennial gamers, meanwhile, are very impatient and like to get their games quickly,” he added.

Following the data centre upgrade, “[GeForce Now] will be the highest-performing system that you can get access to in your living room by the end of the year,” Eisler said. “Our focus is getting games to work in 30 seconds and we are working on ways to cut that in half. Other services may take minutes. So we focus on the most convenient way to play.”