Nvidia Unlikely To Help Retailers Address GPU Pricing

/ 4 years ago

NVIDIA Pulls the Plug on GeForce Partner Program

Nvidia Graphics Cards

With the release of the 20XX series of Nvidia graphics cards, there were more than a few hopes that it would lead to something of a small drop in the price of the prior 10XX range. Sadly, however, 4 months on and this hasn’t happened. While a 1080 is moderately less expensive now, you still will not get much change out of £500.

This has led to many retailers simply having graphics cards they can’t sell. In a report via PCGamesN, however, it seems that Nvidia isn’t keen to help the situation.

No Rebates

For retailers, the ‘profit margin’ on a graphics card is usually pretty thin. It’s for this reason that in sales, they’re usually not that heavily discounted. Speaking at J.P. Morgan 17th Annual Tech Forum, however, Nvidia has made it clear that they have no intentions of offering retailers rebates to help them shift the stock.

NVIDIA GeForce 20-Series Specs: What We Know So Far


Many retailers are pushing hard for Nvidia to offer them a rebate. This would allow them to sell the graphics cards at a much lower cost and help them clear the stock. Nvidia has, however, said that while this is an option, they would prefer to look into other areas first.

“There are many different ways in terms of how we are trying to work through the overall inventory. Bundling has been quite popular. We also look in terms of rebates. But you have to be careful with that, and it’s hard to get to because the overall inventory has probably already worked down the channel. We don’t have necessarily the direct contact as we do with the initial part of our sale that we do with AICs.”

It seems, therefore, that high prices for Nvidia graphics cards are set to continue for a little while yet. Let’s at least hope that some decent bundles get thrown in.

What do you think? – Let us know in the comments!

Topics: , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features

Send this to a friend