Nvidia’s GTX Titan Outsells The GTX 690

/ 6 years ago

nvidia_GTX_TitanThe GTX Titan was unique when it came out in that it was by far the best single GPU graphics card we have ever seen. It is competitive with dual GPU counterparts in almost all gaming scenarios and as a result has been propelled to PC Gaming fame.

When Nvidia launched this $1000/€1000 monster 3 months ago many people thought it would be a very niche product and wouldn’t sell well at all. Most people suggested that demand for this type of product had already been saturated by the GTX 690 and HD 7990 (non-reference) releases. Yet here we are, 3 months later, and the GTX Titan has sold more in 3 months than the GTX 690 has sold in over a year.

While very expensive, and total overkill for most people, the GTX Titan seems to be capturing the minds (and wallets) of the PC Gaming crowd. No doubt Nvidia’s marketing hype and advertising helped things along a bit, but they have always done this for all their video cards so nothing has really changed here. The GTX Titan continues to sell well, and sell out, at a lot of retailers and Nvidia just can’t make them fast enough.

“Even we were surprised just how popular the GeForce GTX Titan was and still is. Titan sold a lot more than the GTX 690, for example. It’s still selling very well,” said Ben Berraondo, the senior PR manager for GeForce at Nvidia.

Do you have a GTX Titan? What are your thoughts on it?


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