Oculus Rift Terms And Conditions Allow Facebook to Deploy Targeted Adverts
John Williamson / 2 years ago
Virtual reality headsets have the potential to revolutionize the way we enjoy various entertainment forms and even help train apprentices to learn new skills in a more practical manner. This year has already been significant for developing VR technology and bringing it the consumer market. However, the early adopter pricing for both the Oculus Rift and HTC Vive are well out of the reach of most users. Despite this, VR technology allows developers to start making unique games and there should be a fantastic library when devices become more affordable. Facebook’s acquisition of Oculus raised some questions about the headset’s target audience and possible emergence of social media advertising.
The Oculus Rift’s terms and conditions contains a number of interesting clauses about user data. According to The Guardian, Facebook is able to collect:
“Information about your physical movements and dimensions when you use a virtual reality headset”,
Facebook also added:
“We use the information we collect to send you promotional messages and content and otherwise market to you on and off our Services,” “We also use this information to measure how users respond to our marketing efforts.”
This means Facebook can use location data to monitor your position and collect information on how you use the Oculus Rift. More worryingly, the terms clearly state that your personal information can be passed onto “related companies”. This refers to other parts of the Facebook brand such as WhatsApp. Consumers concerned about their privacy will find these terms rather intrusive and might be enough to deter them from making a purchase. Facebook’s ability to use the data for advertising purposes isn’t ideal and something which many people anticipated when the company took the helm. Admittedly, it’s fairly common for companies to outline similar data gathering policies but this doesn’t make it acceptable.
Are you concerned by the Oculus Rift’s terms or feel they are being blown out of proportion?