OCZ Finally Gets a Toshiba Rebranding

/ 4 years ago

OCZ Toshiba Rebranding

When Toshiba first purchased OCZ nearly 2 and a half years ago, the two companies mostly left alone. The biggest change was probably the use of Toshiba NAND exclusively and a cash infusion for the finally troubled SSD maker. Over time, we saw more integration, with OCZ starting to use more Toshiba solutions in their SSDs. Now, the integration has been kicked up a notch with the new OCZ.com facelift.

On the new site, the Toshiba ownership is prominent front and center. Obviously, Toshiba wants customers to know that the SSD firm is part of the Toshiba conglomerate. The rebranding also stretches to the SSDs, with a Toshiba logo now stamped onto the Trion 150 and Vector 180. Speaking of which, the two drives have also been renamed as the TR150 and VT180. The highly anticipated RevoDrive 400 is also getting rebranded as the RD400.Toshiba OCZ TR150 SSD Trion 150The changes reflect the OEM nature of Toshiba’s other products. Honestly, I can’t say I agree with the change as I believe the main reason for the OCZ purchase was to break into the client market, not just take it and leave it. I suppose the new names would appeal a bit more to an OEM or corporate buyer but it leaves behind the enthusiast OCZ heritage. At the same time, OCZ is moving all of their enterprise SSDs to legacy support, leaving that market to Toshiba branded drives.Toshiba OCZ VT180 Vector 180 SSDIn addition to these changes, several other SSDs are being moved to legacy support. Most notable are the ARC100 and Vertex460A. Both drives offered pretty good bang for the buck so its a bit sad to see them go away. Hopefully, we’ll see some new OCZ SSDs to fill in the gap, perhaps at Computex.

Topics: , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS
  • Latest Video

  • Features

  • Poll

    AMD X570 or Intel Z390?

    View Results

  • Archives

Send this to a friend