Firstly, they are not cherry picked models and it’s quite likely that custom cards from the likes of EVGA, MSI, Gigabyte, Inno3D and more will be able to leverage extra performance due to improved cooling hardware. According to NVIDIA, the card is designed to appeal to those who love the aesthetic and require an ultra silent product. Not only that, NVIDIA plans to offer the GTX 1080 and GTX 1070 through vendors, and via their official store. Even though hefty overclock cards might be cheaper over time, NVIDIA isn’t going to discount the price and will keep the items in stock throughout the product’s lifespan. This is an interesting business strategy and the company believes many people will pay extra to enjoy the premium feel and new vapor chamber design.
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