Would You Pay Extra to Screen Movies on Release Day?
Gareth Andrews / 2 years ago
It’s a Tuesday, it’s been a long day at work, but a movie you’ve been waiting for has just released and you can’t wait to see it. You only have two options, go see the film or wait till you’ve had a calmer day. Soon you could be getting a third option of being able to screen movies on their release day!
Screening room is a new service designed to give you just that option. On release day, you can view a film at home that has just released in the cinema. Basically, it will become your own private cinema, but this luxury comes at a hefty cost.
Setting you back $150 just for the secure set top box that plugs into your TV or projector, the next increase in price comes per screening, setting you back another $50 per film. If that didn’t seem like a lot then be aware it only lasts for 48 hours, two days later you need to buy the film all over again if you want to watch it.
While this may seem like a weird business model, even the likes of Steven Spielberg, Peter Jackson and J.J. Abrams all support the scheme and are shareholders in the new start-up project.
Would you pay extra to stream a movie at home? Do you feel like this would only help piracy or is the biggest hold back to modern films is the wait before they get into your home?