CES 2026: The eTeknix team is here at CES 2026 in Las Vegas, bringing you coverage of the latest, greatest, and next-generation of PC hardware, components, gaming tech, and much more! While we’re currently on the show floor taking many pictures and having meetings, we will endeavor to update our live gallery throughout the day, which you can check out here!
Phison
Phison is one of those brands that we know a few enthusiasts will know, but typically, many consumers don’t directly buy their products. They make key components that you’ll typically find at the heart of other companies hardware. The biggest one is their storage controller technology, which power many of the greatest SSD products on the market today.
At CES 2026, they revealed their new E37T PCIe Gen5 controller, which uses a 3D NAND design to improve speeds thanks to a 38% performance gain gen-to-gen. Plus, it’s bringing strong value for money, across a wide range of storage products thanks to its DRAM-less design. Normally this would save a few bucks on the retail price, but with DRAM prices through the roof, this is quickly meaning a $20-30 saving for a lot of consumers vs a DRAM equipped drive.
Plus, with it still being a single sided solution with even lower power consumption than ever before, so it’s going to benefit a wider range of applications, from desktop to notebooks, and much in-between.
The Phison E28 is still their big hitter product, again found in just about every major Gen5 SSD on the market today. However, it had only one major weakness, and that was that it only came in up to 4TB capacities. However, they’re now ready to unleash its flagship speeds at up to an 8TB capacity while retaining the same M.2 2280 form factor.
While AI applications are something a consumer uses rather than directly works upon right now, the AI market is here to stay in whatever shape or form that takes over the next few years. One of the biggest issues with it, however, is how much memory it uses, and how much strain it can put on those components. Their new aiDAPTIV+ technology looks to change that by using flash memory and DRAM and making a single larger memory pool. With applications such as AI image generation, they demonstrated how this technology can reduce memory load, and reduce reads and writes to the memory. The application they demonstrated needed 128GB of RAM to perform its task, but with aiDAPTIV+, it was able to run on the same system with just 32GB of DRAM. Plus, it works in a wide range of systems from desktop and notebook, to the latest AMD AI systems, and Nvidia Jetson Iot, and DJX Spark devices.
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