Amazon’s failed attempt at entering the smartphone market with the Amazon Fire Phone has left the company with warehouses full of handsets with no one willing to buy them. In desperation, Amazon has cut the price of the phone, unlocked, to $199, with the addition of one free year of Amazon Prime. This follows a price reduction in September of just 99 cents with a two-year contract. On release, the Amazon Fire Phone was $199 with a two-year contract and $649 unlocked.
Amazon took a $170 million hit, according to their third quarterly earnings report, due to the failure of the Fire Phone. The massive price cut marks the company’s last ditch attempt to recoup some of that money over the holiday period.
Source: readwrite
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