Red Bull to Pay $15 Million due to False ‘Gives You Wings’ Claim
Chris Smith / 8 years ago
Yes, we know what you’re thinking – “How could anyone possibly think that drinking an energy drink would literally sprout wings from your torso?”. But maybe it’s not about what they really believe, but how they can grab some free coin.
Red Bull has just agreed to pay $15 million in a lawsuit that fights against their slogan which reads: ‘Red Bull gives you wings’.
The lawsuit states “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.” and goes on to explain that the ‘wings’ claim is designed to explain the ‘boost’ that you receive from caffeine when consuming the product.
Red Bull’s official statement reads:
“Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labelling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
What was there to gain out of this? All people involved in the lawsuit have walked away with $11.40 in their pockets, which is said to be equal to approximately two cans of Red Bull (depending on location).
We eagerly await the next crazy company lawsuit to hit our news feeds. Why would people do this you ask? Because, money.
Image courtesy of Breaking Muscle