News

Micron Discontinuing Lexar Removable Storage Business

Micron consumer products VP Jay Hawkins announced late Monday that they are soon discontinuing Lexar products. The decision is apparently based on the company focusing on higher value markets, rather than the retail space. The brand originally spun off from Cirrus Logic in 1996, until the acquisition by Micron Technology ten years later. Lexar’s current product portfolio includes memory cards, USB drives, card readers and storage drives.

The Future of the Lexar Brand

According to the company blog, Micron is looking to sell all or part of the Lexar business. The brand is still a strong contender in the market, and especially has a big following among photo professionals. Micron will continue to provide support to customers while all the transition to closing is happening. This also means that all Lexar products covered with a lifetime warranty will be invalid once the closing period is complete.

Micron has strong OEM ties and has huge business coming in from those revenue streams that render the consumer-oriented brand irrelevant. Since Micron is selling the Lexar brand off however, it may not be the end yet. At one time, the brand name is synonymous with USB flash drive via their JumpDrive products and is dominant in the market. For now, long time fans can celebrate in knowing they can probably get several products on the cheap. Their USB 3.0 card readers online are discounted for up to 30% off already for example.

Ron Perillo

Disqus Comments Loading...

Recent Posts

Arctic Launches its P14 RGB & P14 A-RGB Fans

ARCTIC has announced the expansion of its RGB fan portfolio with the launch of new…

5 hours ago

Biostar Registers Intel Raptor Lake-S Z790 & B760 Motherboards With EEC

With the release of Intel's 13th-gen Raptor Lake-S processors expected to be made later this…

5 hours ago

AMD Radeon RX 6500 XT Retail Prices Revealed (It’s Not Good News)

Following the announcement of the AMD Radeon RX 6500 XT GPU earlier this month, while…

5 hours ago

EKWB Launch its EK-Quantum Torque Micro Rotary 90° Fittings for SFF Builds

EK Water Blocks (EKWB) is expanding the Quantum Torque fittings line with Micro Rotary adapter…

5 hours ago

God Of War PC Devs Offer Workaround For “Out of Memory” Error

Despite the fact that it's only January, God of War is already looking to potentially…

5 hours ago

AMD Plans Radeon 6000 Desktop Revisions with Faster Memory?

When it comes to graphic card revisions, I think it would be fair to say…

5 hours ago