News

Samsung Buy Set Top Box Company Boxee

South Korean electronics giant Samsung is reportedly buying out the Israeli firm “Boxee” who make media streaming devices according to the BBC. The deal is reportedly worth around $30 million. Samsung stated that the takeover allowed it to acquire “key talent and assets” which “will help us continue to improve the overall user experience across our connected devices”.

Boxee’s products let subscribers record TV shows onto cloud storage and then stream them to TVs, computers and smart devices from this cloud storage. Given that Samsung is struggling to shift a lot of its smart TVs this could be a wise move for them as Boxee has a well recognised and trusted reputation with its consumer base. Now Samsung doesn’t have to struggle to convince people to use its smart TV services over that of its competitors because it now owns one of its competitors.

Despite this Boxee did struggle to make money because smart TVs are in their infancy. The acquisition by Samsung will help the Boxee concept to stay alive until smart TVs pick up in popularity a bit more, which is expected to happen in 2017 when an estimated 221 million will ship according to Informa Telecoms and Media. Only 54 million were sold in 2012.

Image courtesy of Boxee

Ryan Martin

Disqus Comments Loading...

Recent Posts

RGB Gaming Mouse Mat Pad

【RGB LED Backlit】The rgb mouse mat has a true RGB backlit effect,there are 10 lighting…

13 hours ago

The Elder Scrolls: The Official Cookbook

Feast on all of the delicious offerings found in the world of Skyrim in this…

13 hours ago

Gigabyte GeForce RTX 4070 WINDFORCE OC 12GB Graphics Card

Supported Technologies: Supporting Nvidia DLSS 3, DLSS 2, ultra-efficient Ada Lovelace arch, full ray tracing,…

13 hours ago

MSI GeForce RTX 4070 GAMING X SLIM WHITE 12G Graphics Card

4.71138E+12 Item Weight: 1.5 kg Model Number: V513-274R Was £599.99 Now £534.98 Keep up with…

13 hours ago

Intel® Core™ i5-13400F Desktop Processor 10 cores

Intel’s new performance hybrid architecture integrates two core families into a single CPU, keeping everything in…

13 hours ago

AMD Ryzen 7 5800X Processor

CPU-core: 8, # of Threads: 16, Base clock: 3.8 GHz, maximal Boost Clock: up to…

13 hours ago