Samsung, Disney, and Netflix Join Alliance For 4K Standardisation

/ 3 years ago


A medium-spanning coalition of businesses has united to form the UHD (Ultra High Definition) Alliance with the aim of setting the standard for 4K and UHD content, terminology, and delivery. Samsung, Sony, Panasonic, and Sharp represent the TV industry, while Disney, Fox, Warner Bros., Netflix, and DirecTV cover content delivery, and Dolby and Technicolor as ambassadors of content creation.

H.S. Kim, executive for Samsung displays, said of the alliance, “This is a game changer. Most importantly, for consumers,” asserting that their goal is to establish a “healthy UHD ecosystem.”

SEE ALSO:  Samsung Introduces 17-Lens 360 Round Camera for 3D VR

For starters, the alliance wants to differentiate between the terms ‘4K’ and ‘UHD’, which, though used synonymously, refer to differing resolutions.

“Nothing but good can come from it,” said Lee. “It’s just a great opportunity for the industry to rally around UHD.”

Source: The Verge

Topics: , , , , , , , , , , ,


5 Responses to “Samsung, Disney, and Netflix Join Alliance For 4K Standardisation”
  1. David Attwood says:

    Is the reason why the 1080 and 4k pictures look the same due to the fact I’m looking at them on a 1080p screen? =]

    • Sven Storck says:

      look at his teeth (just an example that its much sharper)

    • wilsonjonathan says:

      Not really… 4K only really comes to the fore when screens are over 50″ or you sit 12″ away from them.

      Its almost the age old argument about “how big can you print an X mega-pixels image…” it all depends on viewing distance + size of print + interpolation.

      “small” 4K monitors just pack more pixels into the same size screen… on a moving picture at a standard viewing distance that increase is probably below most peoples perception of levels of detail. “large” screens however at the same viewing distance of “small” screens show an improvement of clarity… however large screens usually mean sitting much further back, so the improvements become less noticeable. When you look at TV’s in the store, you tend to be a few feet from the device (they also cheat by turning up the contrast and brightness and saturation) so the “detail”, or more specifically large pixels, becomes far more apparent.

      For monitors however the improvements should be noticeable as the viewing distance remains constant and tend to be used for static images/windows GUI… you have much more “space” to play with so smaller or no scroll bars… but as to if such an improvement in “space” is negated by much smaller text and/or needing to zoom in to see the same “visual” level of detail is another matter… for moving pictures or compressed video its debatable if such physical device improvements can truly be seen, while the increase in the dimensions of the video stream increase the additional compression used to allow for a “reasonable” speed of disk/web/cable/BR/over air to monitor reduces, if not negates, the size increase.

  2. Terry Barber says:

    But what about the Beta Max. Won’t somebody think about the Beta Max!

  3. xcore says:

    no, its because they did not provide the real UHD picture to compare , in fact its a wonder you can see a difference after they made this pic a 800×266 jpg with 72dpi.

    “A medium-spanning coalition of businesses has united to form the UHD (Ultra High Definition) Alliance with the aim of setting the standard for 4K and UHD content…”

    they dont know that NHK R&D in collaboration with the BBC R&D set theUHD1/UHD2 standards already !

    along side the official ratified ITU BT.2020 standard that stipulated that UHD1/2 use 10/12 bits per real colour pixel at 50/60FPS, amended for 100FPS/120FPS and perhaps above when UHD2 at 7680×4320 pixels arrives in 20172020

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!