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SteelSeries teams up Ignite for development of hardware for new online game

SteelSeries, a leading manufacturer of gaming peripherals, and Ignite Game Technologies, an online gaming company, have announced today a partnership and have already planned to bring a new racing controller before the end of this year. This partnership for a new controller was announced at the same time as Ignite’s new online racing environment: Simraceway.

This partnership will put both of the companies major assets into action, SteelSeries’ experience with gaming controller associated with Ignite’s knowledge of improvement in racing game. This new controller will work with all major PC racing titles, but it comes with no surprise that it will work at its best in Ignite’s new racing simulator.

“It has been a part of who we are as a company to collaborate with professional gaming teams in identifying features and technologies that will enhance gameplay; whether it’s with peripherals that improve how teams hear approaching footsteps in an FPS, or the ability to create multiple layers of macros for more efficient raiding in MMO’s, it’s this joint force that sets what we do apart from the rest,” said Bruce Hawver, CEO of SteelSeries. “The Ignite team has applied that same outlook to their gaming platform, by working with the best, most recognized drivers in auto racing. We’re thrilled to be partnering with them, in supporting both the launch of the new online racing community and by teaming up to bring a new, original product to the market, later this year.”

SteelSeries is known for its collaboration with the gamers themselves in order to obtain valuable advice on what gamers are looking for in gaming peripherals, so you can expect a good controller, although don’t expect too much neither, for rarely has any company got it right on the first shot, companies such as Logitech do have an edge on this sort of peripheral, but we’ll have to wait and see.

On the other side, Ignite has really been focused on the gaming environment in itself and this new release will feature simulation grade driving physics and will be focused on live multiplayer gaming. Some of today’s racing drivers will use this simulator both for work and for fun.

“The reason we founded Ignite was to examine ways to improve the racing game and we feel it wouldn’t be possible to achieve that goal without looking at how users physically interface with racing games,” said Jonathan Haswell, CEO of Ignite. “We are excited to bring our thoughts in this area to life and fully explore the realism improvements that can be achieved through combining Simraceway’s racing game environment directly with a custom hardware solution. It is exciting to have a partner with the brand and depth of experience of SteelSeries, with which to do that.”

In brief, this partnership is really centered around making this new simulator one of the best possible, but we shall see if both those companies can hold their promises.

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Andy Ruffell

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