News

Study Reveals British Young People Want Online Content For Free

Around half of children and teenagers in the UK believe content should be available online for free, a report from YouGov claims.

As part of the survey from YouGov, 49 percent of residents from 8 to 15 agree or strongly agree “you should be able to download or access content you want for free from the Internet.”  It’s an alarming ideology that copyright holders must deal with appropriately to get them onboard with legal online content.

There is a technological change that has seen children ages 8 to 15 showing drastically different cultural views than any other generation – and with access to content anytime, anywhere – the norm will continue to develop.

Here is what YouGov said in a statement:

“The general consensus is that digital content should be free or at least cheaper than the physical equivalent.  File-sharing continues to be common amongst younger adults and children.  Cost, availability of content and convenience are all key motivators.  However, there is evidence of growing usage of legal alternatives to file sharing.  Younger adults show less concern and understanding about piracy and digital rights but are keen to see punitive action taken against providers and search engines.”

Consumer attitude, especially from younger demographics, gives companies, content providers, and copyright holders the chance to alter sales and marketing strategies.

Thank you to The Guardian for providing us with this information

Image courtesy of Social Media Club

Michael Hatamoto

Disqus Comments Loading...

Recent Posts

Take-Two Confirms GTA 6 Release in Fall 2025, No Delays Expected

In the latest financial report, Take-Two has confirmed that Grand Theft Auto VI, developed by…

2 hours ago

Take-Two Estimates Xbox Series X|S Sales Between 27-29 Million

Microsoft has not shared updated sales data for the Xbox Series X | S in…

2 hours ago

BIOSTAR Reveal Affordable B860MT-E Pro Gaming Motherboard

BIOSTAR has just revealed their new B860MT-E PRO motherboard, which they say is "designed to…

2 hours ago

New Space Marine 2 Update Lots of New Features Including New Enemies

It seems that Sabre Interactive is off to a great start in 2025 with its…

13 hours ago

Spider-Man 2’s First Patch Addresses Major Issues on PC

In case you forgot, just one week ago, Sonys Spider-Man 2, the extremely popular sequel…

13 hours ago

TP-Link TL-WA1801 Access Point AX1800Mbps Dual Band Gigabit

Gigabit WiFi 6 Speed – 1.8 Gbps Dual Band WiFi for faster browsing, streaming and…

15 hours ago