New iPhone Naming Is Confusing Customers Says Research

/ 7 years ago


A study by Experian Marketing Services suggest that the new iPhone naming schemes have created confusing among online consumers. Using data from Hitwise EMS discovered that consumers simply haven’t warmed to the iPhone 5C because consumers just aren’t that aware of the 5C model’s existence. The survey data for the week ending September 14th suggests that iPhone 5S search queries outnumber iPhone 5C search queries by a ratio of 4:1.

Interestingly search terms for the iPhone 6 were also incredibly popular as many Apple customers, or potential customers, weren’t sure if the newly released iPhone 5S was the iPhone 6 or not.

Apple’s iPhone is now in its seventh generation yet has only reached the number 5 and the newly added C letter to the naming system, that was already made more complex by the S, is apparently causing great confusion among Apple customers.

The study also revealed that the iPhone 5S fingerprint scanner was the most popular differentiating feature between the two handsets while the study also showed a hardline loyalty from iPhone users denoted by the fact searches comparing different iPhone models were twice as frequent as those comparing Android and iOS handsets.

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