Survey Shows Tech Firms Dominate UK’s Best Known Brands

Survey Shows Tech Firms Dominate UK’s Best Known Brands

Brand recognition is a major part of any business. Having a company name that is well-known is often a key step to the continued success of the company. As such, some time to time, UK residents are surveyed to see which brands they recognise the most.

In the latest survey in a report via Prophet, a surprisingly high number of technology companies dominate the top 50 best-known brands.

Who Makes The List

With maybe a small handful of exceptions, the chances are that you will know every brand in the top 50. As you can see though, a surprising number of these are tech-related companies with the top 10 particularly being dominated. A quick count of the list as a whole shows that of the 50 companies around half (depending on your definition) are either technology-related companies or business that trade almost solely online. The lack of high-street brands is certainly surprising, but perhaps reflective of how the market has shifted in the last 20 years.

Good News For Tech Firms

With Apple at the top of the list, this is clearly an indication of just how strong that branding is. With PlayStation, Google, Netflix, Amazon, Spotify and Android also making the top 10 though, it’s clear that as a society we have grown to learn about these tech-based brands very well. Even companies such as Disney are surprisingly low on the list.

There is, however, a little bit of bragging rights for Intel coming in at number 43. There’s no AMD here. There’s no eTeknix there either, but we’re working on that one.

What do you think? How many brands on the list did you recognise? Any you’re surprised are there or missing? – Let us know in the comments!

Mike Sanders

Disqus Comments Loading...

Recent Posts

Modern Warfare 3 Reportedly Arrives on Xbox Game Pass This Week

Microsoft is set to bring Call of Duty: Modern Warfare 3 to Xbox Game Pass…

1 hour ago

NVIDIA’s RTX 50 Series Graphics Cards Might Be Delayed Until 2025

Nvidia's next-generation graphics cards, the RTX 50 series, may not hit the market until 2025.…

14 hours ago

AMD Releases New Frame Latency Meter Tool

AMD has launched the Frame Latency Meter (FLM) tool, which measures the response time of…

15 hours ago

Stardew Valley Creator Vows Never to Charge for DLC

Eric Barone, known as ConcernedApe, the creator of Stardew Valley, has committed to never charge…

15 hours ago

MINISFORUM Launches the MS-A1 Mini PC

MINISFORUM is pleased to introduce the MS-A1, the world's most compact and adaptable AM5 platform…

16 hours ago

ASRock Unveils New PG27FFT1A and PG27FFT1B Gaming Monitors

ASRock just revealed two new gaming monitors, the PG27FFT1A and PG27FFT1B, and they're taking their…

17 hours ago