Did Twitter CFO Accidentally Tweet Plan to Buy Bieber Startup?

/ 3 years ago


In what looked like it was meant to be a direct message, Twitter CFO Anthony Noto tweeted on his personal account, “I still think we should buy them. He is on your schedule for Dec 15 or 16 — we will need to sell him. I have a plan.” The tweet was subsequently deleted. Now, CNBC reporter Kristin Cwalinski has determined, thanks to her source, that the “he” in question is actually Justin Bieber, and the “them” Noto showed interested in buying is Shots.

Shots is a smartphone photo app – for iOS and Android – designed to take and share “selfies”. The app also has integrated chat function. But how does Justin Bieber factor into this? Well, the principal investor in the app, used predominantly by females under the age of 24, is the diminutive pop poppet himself, Justin Bieber.

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Twitter already owns Vine, the six-second video app, but it user-base has severely diminished since the Facebook-owned Instagram added video functionality to its photo sharing facility.

Source: ars technica

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