Twitter is Trialing Timelines Listed in a Non-Chronological Order

Since the appointment of Twitter’s new CEO, Jack Dorsey, there has been a number of polarizing changes to the user-interface. For example, Twitter recently dropped the star icon to favourite tweets and replaced it with a like button. In the grand scheme of things, this seems like a fairly pointless exercise and doesn’t really alter the experience. Nevertheless, this small change made people quite vociferous although they adjusted to it quickly once the initial outrage had subsided. This is nothing though compared to the latest attempt to change the user feed and list tweets in a non-chronological order. A Twitter spokesperson said in an e-mail to, that the order changes are:

“ experiment. We’re continuing to explore ways to surface the best content for people using Twitter.”

Here we can see the random order and time stamps for each individual tweet:

I honestly cannot understand the logic of listing tweets in such a jumbled manner. The chronological system works perfectly because you can easily scroll through missed tweets and check the latest updates extremely quickly. If this is introduced, it will become very difficult to find a specific tweet. Clearly, it’s only an experiment at this time and being applied to a small number of accounts. However, it’s a terrible idea and should be scrapped.

John Williamson

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