When you think about your best gaming experiences, what comes to mind first? According to Ubisoft, it’s microtransactions. In its recent financial report, the company claimed that monetization in premium games makes the player experience more enjoyable. So, they are not just talking about extra purchases in free games—but in games you’ve already paid full price for.
Players Enjoy Paying for Customizations
Ubisoft believes that monetization is often optional, and many players enjoy spending money to customize their avatars or progress faster in the game.
Spending more money in full-priced games, they argue, is what brings happiness to gamers. In some ways, Ubisoft may have a point, considering how successful microtransactions have been and how much they have changed the global gaming landscape in recent years. However, it is important to note that players who spend money on microtransactions are usually a small portion of the total player base.
That doesn’t mean microtransactions aren’t profitable—clearly, they are. Still, Ubisoft’s claim that this kind of spending is a source of joy is something many would debate.
A Team to Monitor Monetization Practices
In its financial report, Ubisoft continued by saying that its digital business has grown significantly in recent years, helping to successfully change its economic model. The company also created a dedicated team to oversee monetization and its related risks. This team aims to understand more about the challenges of monetization, especially identifying practices that could seem manipulative or unclear to players.
However, Ubisoft noted that due to the complex and sensitive nature of the subject, it will not share more details about its internal rules, practices, or recommendations at this time.
If I pay for a game I want the whole thing. If I have to pay for stuff in the game im getting annoyed no matter how small the price is.
Ubisoft have gone completely insane and lost all contact with reality…
Clearly ubisoft has lost its connection to the players. It’s sad watching its boss dig a bigger and deeper hole as time goes on. They are heading in the wrong direction
Micro transactions do not make games more fun don’t talk nonsense. We’ve already paid upwards of 79.99 in some instances for one of your games why on earth would I want to give you more money for a haircut or clothing that should have been in the game in the first place?!?!