Ubisoft Says That it Wants to Improve Their Relationship With PC Gamers

/ 7 years ago


Ubisoft, a company behind well-known titles for multiple platforms such as Assassin’s Creed III and Far Cry 3, were heavily criticized by a lot of PC Gamers due to the controversial always-online anti-piracy protection.

To assure that it wasn’t their intention to alienate PC Gamers in any way, the company made a decision and recently stopped this practice. The company’s Uplay director Stephanie Perotti made a comment after listening very closely to gamer’s feedback:

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community. We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

Although many would deem this as a typical monotonous response from any company, Ubisoft have made sure that they back it up with actions that many gamers will begin to appreciate. The company said that they are looking forward to selling digital copies of their games via retailers like Steam, EA’s origin, Xbox Live, PSN, and even via the Nintendo eShop.

Making their games available to be bought via other online retailers, especially via Steam is a bold and a positive move that Ubisoft will ever make. but Perotti stated that it’s just another way to expose more content.

What about uPlay? Ubisoft’s digital store will also be selling games via third parties. As of now, 30 titles from third party vendors are on uPlay and more will be announced over the coming weeks and months.

On the bright side, it’s always appreciated that a game company keeps an eye on the feedback and criticisms of consumers and make changes accordingly, especially at times when many will deem an action as unjustified. While its not unheard of where a gaming company listens and alters their policy according to gamers’ demands, there are certain gaming companies out there that don’t listen to gamers, especially for PC and consoles. Will this trend have an effect on other brands to have more of a “2 way” communication structure and make actions speak louder than words? Only time will tell!

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