Video Game TV Advert Spending Sees Huge Upspike!

/ 3 years ago
video game commercials

With us all being told to stay at home as much as possible, the chances are that many of you are using this enforced free-time to catch up on your gaming or TV. You may, however, have perhaps noticed that you’ve been seeing a lot more gaming commercials than usual. Well, apparently, this isn’t by accident.

In a report via TechSpot, spending on game advertisements has reportedly soared during the COVID-19 crisis!

Video Game Commercials!

In the report, it has been found that Nintendo particularly is pumping lots of extra cash into advertising. While it is likely no coincidence that this has coincided with the launch of the new Animal Crossing game, it seems pretty clear that they want to try and ingratiate their way into your entertainment needs.

Just how much extra has been spent though? Well, again, taking Nintendo as an example, it has been reported that the company spent $1m on TV video game advertisements just in March and, compared to February, the company has spent an extra $3m overall! This might sound fantastic if it wasn’t for the fact that Nintendo recently confirmed that their Switch stock had sold out!

video game commercials

Not Just Nintendo

The research has also found that Bethesda has been pumping in much larger than expected figures into their advertising. Again though, the launch of Doom Eternal probably played a role in that. If you did, however, think that you’d seen the Animal Crossing trailer on the TV rather a lot, you’re not alone and it’s not coincidental.

While we’re all stuck at home, with economies looking more than a little dodgy, Nintendo still wants your money!

What do you think? – Let us know in the comments!

(Now here’s that ad again, just in case you haven’t seen it enough already)

Topics: , , , , , , , ,


By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features

Send this to a friend