Opinions are split when it comes to Facebook’s founder Mark Zuckerberg, but I think we can all agree that this new trend is awesome. In the never-ending row of challenges extended on-line after daring them yourself, it’s now time to dump ice water over your own head.
This isn’t just some random challenge but has a specific purpose. To raise awareness for Amyotrophic lateral sclerosis (ALS), a fatal neurodegenerative disease that attacks the brain and spinal cord, famous people are dumping buckets of ice water over their own head only to follow up on nominating 3 new people.
And it is working. As reported by Huffington Post, the Ice Bucket Challenge has increased donations to the ALS Association by 1000 percent.
Thank you TechCrunch for providing us with this information.
Images courtesy of TechCrunch.
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