GameMax has a pretty interesting range of products already on the market. I think it’s fair to say they’ve been seen as a budget brand, and that’s fine, there’s plenty of room in the market for budget products, especially when many people’s personal budgets are stretched a bit thin. However, for 2025, GameMax have decided to push things to the next level, redesigned their logo (see above), their brand ethos, and most importantly of all, their products.
GameMax
When discussing their new logo, GameMax had this to say:
“The rebirth of our lion logo signifies a transformation. It’s a commitment to delivering not just high-performance products but ones that embody sustainable practices and a deeper connection with our global community,” said Brant Chen, CEO of GAMEMAX. “Our new product range embodies GAMEMAX’s vision of pushing boundaries in design, sustainability, and performance. We’re creating gear that doesn’t just look stunning and perform exceptionally, but also helps preserve the gaming ecosystem for future generations,” said Chen.
They also pushed new objectives for the brand, with a strong focus on improving quality, performance, longevity, and eco targets across the board. Of course, this was revealed a couple of weeks ago ahead of today’s live stream, and you can find out more information on their website here.
GameMax Updated Objectives
- Electromagnetic radiation protection via FCC certification.
- Continuous cooling optimization for stable performance and longer lifespan.
- Recycled steel usage and green energy integration (20% of energy).
- Eco-friendly materials and adherence to ROHS standards.
- Enhanced power efficiency for energy saving and lower emissions.
- Smart fan technology for low noise and stable operation.
- Future plans for liquid-cooled server systems with higher energy efficiency and quieter operation.
Live Stream
As you can see above, they’ve just finished their live stream earlier today. In this online press event, they unveiled a wave of new products that will be coming to the market in 2025. These include the all-new N90, BLADE CONCEPT, TORNADO T12 and LION CORE.
The N90 is the latest evolution of their popular PC case series, offering a range of modular components, ARGB cooling, and dual tempered glass windows.
Then we have their new Blade Concept, which is a stunning open-air display case, with integrated RGB lighting on those massive exterior fins, and a great way to showcase your new hardware. Best of all, if you watch the live stream above, they’ll be giving away two of these as part of this event!
Their new Tornado fans, offering a unique design with lots of RGB thrills and promising improved cooling performance to complement the new GameMax PC case.
And one thing I’m very interested in is their new Lion Core PSU. It features RGB that adjusts based on the PSU load, and best of all, it comes with an industry first life-time warranty; if that doesn’t give you confidence in its quality, nothing will!
Q & A
GameMax were kind enough to take the time to answer some of our questions about their new direction and products, and honestly, we can’t wait to get our hands on these new products and take a closer look at them. Of course, we’ll have them in the office as soon as possible, so stay tuned for those!
Where do you see your position in the current gaming market?
We see ourselves as an emerging challenger and underdog in the gaming market. While we might not yet have the widespread recognition of some established brands, our determination and innovative products are set to make a significant impact. We’re committed to carving out a unique space through quality, design, and a user-centric approach that will redefine the gaming experience.
What makes GameMax different from other brands?
GAMEMAX stands out by blending decades of solid manufacturing experience with a bold, innovative design identity. We deliver high-performance, reliable products with user-centric features, premium aesthetics, and sustainable practices, offering competitive products at a friendly price range. This unique approach sets us apart in the competitive gaming market.
Where do you see GameMax in the next 5 years?
In the next five years, GAMEMAX doesn’t aim to become a superpower overnight. Instead, our goal is to make a significant impact by offering innovative and diverse options for users. We see ourselves as a unique brand, consistently delivering high-quality products that remain a top choice for gamers and creators.
What Do You Think?
This is an exciting new direction for GameMax, and it’s great to see brands putting in the effort to do things a bit differently, that are exciting and tick all the boxes for enthusiast PC users and games. What products are you most excited about, the new cases, fans or (my favourite) the new PSU? Let us know in the comments section below! You can also head on over to check out GameMax on YouTube and TikTok.
