Windows 10 Market Share Shows Disappointing Growth

/ 2 years ago

Since it’s release 2 years ago, Windows 10 has proven to be the most popular operating system since XP. Well, it turns out that the popularity might be waning as market shared for the last year shows only a disappointing 5% increase. A lot less than what Microsoft will have hoped for.

Why such poor figures for Windows 10?

Well, certain factors have to be taken into consideration.  Windows 10 initial success was built pretty much entirely on Microsoft offering it to users of Windows 7 for free for a limited time. A smart move to get people to migrate, particularly given that this was an issue Microsoft suffered from with XP users hanging around for far longer than Microsoft wanted.

The other main reason Microsoft offered Windows 10 for free was to allow people to access the Microsoft Store. They fancied, particularly given their idea of coming Xbox games and PC games, that any purchases people would make in the store would more than account for the cost of a new O/S. This has never been truer if you have happened to check out the ‘sale’ currently on in the Store.

The free switch to Windows 10 did end about a year ago now though and since then, a mere 5% increase, as reported by NextPowerUP, is not anywhere near as high as Microsoft would have wanted.

Why is 5% growth so disappointing?

It shows that potentially PC sales might be slowing up. However, the most disturbing factor to Microsoft is probably that it also saw the market share of Windows 7 increase by 2%. They will not view this as good news. They will see it as a significant portion of Windows 10 customers lost. Customers who will not have access to the store or, now, the free upgrade. Customers who were probably bitten by Vista or Windows 8 and are too nervous to change anymore.

Why is Windows 7 seeing growth? probably because since 10 the license packs/keys have gotten less expensive. At a cursory glance, I can find Windows 7 license keys for as little as £10.00. It may however also be indicative of the people that latched onto 7. I believe Microsoft might be a little nervous that Windows 7 doesn’t turn into the new XP.

With Windows 10 currently holding a market share of 26.8%, Microsoft will not be too concerned. I do however think in truth they would’ve hoped to see that figure in the 30%-35% bracket by this point.

Did you take the plunge into Windows 10 or are you still comfortable in your Windows 7 safe zone? or, God help you, are you using Windows 8?!




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8 Responses to “Windows 10 Market Share Shows Disappointing Growth”
  1. Patrick Bateman says:

    I will still use Windows 7 until Microsoft removes spyware and forced updates from 10. The only reason I have to upgrade is DX12, and that doesn’t compel me enough to migrate.

  2. Frylock86 says:

    10 is crap. Utter crap. The CEO needs to be fired.

  3. AJSB says:

    EVERYTHING in Windows 10 is WRONG…some examples:

    Store and trying to push out Win32 programs/games from market
    Lack of interface colour customization like in XP or at least in W7
    Forced Updates
    Default ((en)forced) Fonts
    Interface Design

    Yes, for me is W7, XP (=8O) or Linux…F*** W10.

    • Gál Dániel says:

      Lack of interface colour customization?? You have the full RGB colour scale

      Spyware… like your phone does not contain anything or all website.

      Forced Updates… the whole WannaCry was because all of you guys who don’t update your OS.

      If everybody would have been using an updated OS there would be much less virus, ransomware because they wouldn’t make it if only small percent of computers could be affected.

      • AJSB says:

        1) LOL, 1st at all you are not limited in the colour itself but IN THE COMBINATION of colours and AMOUNT of items that can have it’s OWN colour. Since W8 a colour choice for one item affects several others….it really is annoying…VERY different from XP or even W7.

        2) I don’t smartphones, only dumb feature phones so i have ZERO spyware on them :))

        3) With LINUX you can all updates you want…Kernel is constantly being updated.
        Also, many Windows exploits can be avoided simply by not opening suspicious emails and block ports in Firewall, there also simple solutions for other exploits.

  4. ET3D says:

    Using 10 on all my PC’s.

  5. Vorlon says:

    Activated recently 3 more W7 workstations.

    Let the Disaster10 go to efing hell. I hate that crap without reservation.

    And I couldn’t care less about Dx12 woohoooo – watz dat?

  6. Gabriel Lecouvreur says:

    Long time Linux user, so i don’t really care, my GF is still using Seven, so do i sometimes to scan pictures or slides as my Scanner doesn’t have driver past this point.
    Crappy and slooooow too imho

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