Yahoo Buys Another Company – “Rockmelt” – Shuts It Down Straight Away



/ 5 years ago

Rockmelt

Since Marissa Mayer took over as CEO of Yahoo the company has been actively involved in purchasing many other companies and start-ups to increase their portfolio. The most notable of those is Tumblr but the latest addition to the Yahoo family is Rockmelt. Rockmelt are a company who developed a program that can be described as a social browsing service. The service personalises the way users search the internet and has a whole variety of social features to meet the needs of a wide variety of users.

AllThingsD says that the takeover cost Yahoo $60 to 70 million. The deal sees Rockmelt shut down straight away and its Apps cancelled. The company will then bring all its legal property, intellectual property and staff over to Yahoo to help integrate its expertise and features into Yahoo services.

“The parallels between Yahoo! And Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web.” Yahoo representatives stated in a post.

Rockmelt launched back in 2010 and has been a standalone app relying on Twitter and Facebook integration. All its apps will sadly be shut down by the end of the month but should come back in one form or another through Yahoo services.

Image courtesy of Rockmelt

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