Yahoo and Microsoft Compete to Become Apple’s Default Search Engine
Ashley Allen / 5 years ago
As Google Search’s contract with Apple nears its end, Yahoo and Microsoft are both vying to replace it as Safari’s default search engine. Yahoo have already stepped into the vacant spot Google left at Firefox, becoming their search engine of choice, and now another lucrative partnership is due for negotiation when Google’s agreement with apple expires next year.
Safari is the core browser on Apple’s Mac and iOS devices, so as such has a sizeable market penetration, making this a potentially lucrative contract. Both Microsoft and Yahoo have ongoing relationships with Apple, the former providing search results via Bing within the iPhone’s Siri, and the latter providing stock data for iOS.